Ignite Your Identity
This transformative program is designed to help you shift your identity, eliminate inner resistance, and align fully with your highest self. It’s not about doing more — it’s about becoming more.

Who You Are Is the Starting Point for Everything You Want
Ignite Your Identity is a powerful, structured experience that guides you through the process of shifting your internal setpoint — the invisible script you’ve been living by. Through each lesson, you’ll dismantle the beliefs and patterns holding you back, and consciously build a new identity that reflects your highest potential.
This is where transformation starts.
Begin the Shift
What You’ll Learn
When you change who you are, everything else follows. This program takes you beyond surface-level habits and dives into identity-level transformation — helping you collapse time and unlock the life you’re meant to live.
The Power of Identity & Resetting Your Setpoint
Building & Stepping Into a New Identity
Elevating Your Standards to Match Your Identity
Behaving Your Way Into a New Identity
Aligning Your Emotions with Your Future Self
Living Fully From Your New Identity
Why Ahmed Assaf?
Ahmed Assaf has dedicated his career to helping individuals and organizations achieve unparalleled success. With years of experience as a coach, mentor, and thought leader, his insights have transformed countless lives.
Simplified Success is a culmination of his top lessons, designed to be actionable, impactful, and accessible. This isn’t theory—it’s a roadmap to success that works.
Ready to begin?