Maximize Your Potential Multiply Your Results
Unlock the doors to your fullest potential and take control of your personal and financial growth. Through targeted coaching strategies, you'll develop the skills to achieve lasting self-improvement, increase your income, and create the life you desire.
Ready to maximize your potential? Let's start building the future you deserve.
Get Started

Get Mindset Mastery Framework
Kickstart your journey to success with our exclusive Momentum Mastery Framework.
Get 7 FREE, high-impact resources designed to help you set powerful goals, improve your mindset, and increase your income.
Get Mindset Mastery Framework today and start building the success you deserve!
Get The Framework
Discover Programs
Explore our 1-on-1, group, and corporate programs designed to help you achieve the best version of yourself. Whether you want personalized guidance, collaborative learning, or team-based growth, each program provides the tools and strategies for personal and professional success. Start your journey today and unlock your potential!

1 - 1 Coaching
Get personalized guidance to unlock your full potential. One-on-one coaching provides tailored strategies to help you achieve personal and professional growth.

Quantum Leap Coaching
Rewire your identity, raise your standards, and reset your mindset through powerful lessons, community support, and guided transformation.

Corporate Coaching
Boost team performance with targeted corporate coaching. Strengthen leadership, communication, and productivity to drive business success.

About Ahmed
Founder of Assaf Coaching Co.
Ahmed Assaf is a millionaire mentor, self-improvement expert, and entrepreneur with over 15 years of experience in project and facilities management. After overcoming $200,000 in debt, he transformed his life through personal growth and financial independence. Now, as the founder of Assaf Coaching Co., he helps others achieve financial freedom and create lives they love.
More About AhmedAsfar Podcast
Tune in to inspiring conversations with industry leaders, coaches, and experts. Our podcast dives deep into strategies for personal growth, maximizing potential, and multiplying success. Listen to real stories, practical tips, and actionable advice to help you thrive in all areas of life.
Success Stories
Discover how our coaching has transformed the lives of individuals and teams. Hear from clients who have unlocked their potential, achieved their goals, and created lasting change through our coaching programs.

Basma
Ahmed provided valuable marketing and sales advice and one-on-one guidance through the 'Thinking Into Results' course. His support helped me become more accountable and set clear goals for my coaching business. I appreciate his flexibility and commitment to improving our sessions, tailoring them to my specific needs. His open mindset and willingness to accept constructive feedback have contributed to a much more focused and effective coaching experience.

Bakary Konaté
Participating in Ahmed's mastermind training program was an incredible and enriching experience. The process was both enjoyable and eye-opening, as I gained immense value and a deeper sense of self-awareness. Ahmed's guidance as a life mentor helped me realize the power of sharing my desires, goals, and vision with the right support. The program exceeded all my expectations, and I am truly grateful for the experience and I am excited to continue working towards empowering myself and others along the way.

Gamar Omar
Coaching with Ahmed has completely changed how I viewed the world. I used to carry beliefs which were obstructing my journey towards success. Since I started 1:1 coaching with Ahmed, I started breaking through each and every hindering beliefs I had. Of course, no one has arrived but I am positive with the right guidance, I was able to take life changing decisions. Forever grateful for this transformation.
Stay Updated with Our Newsletter!
Get exclusive coaching insights, success tips, and the latest updates delivered straight to your inbox. Our newsletter is packed with valuable resources to help you maximize your potential and stay motivated on your journey to success.